When it comes to research, you’ll want to aim for a mix of broad and specific keywords that relate to your product or service. You can use keyword tools like Google AdWords Keyword Planner and Moz Keyword Explorer to find relevant keywords to bid on. Once you’ve identified a list of potential keywords, it’s important to do some further research to determine which ones are most likely to result in a conversion.
To get an idea of how often a particular keyword is searched for, you can look at its search volume. This will give you an indication of how much competition there is for that keyword. The higher the search volume, the more competition there is likely to be. You can also look at the cost per click (CPC) of a keyword to get an idea of how much it costs to bid on that keyword. The CPC is determined by factors such as the quality score of the keyword and how relevant it is to your ad.
It’s important to remember that bidding on too many keywords can be costly and time-consuming, so it’s important to focus on a smaller number of high-quality keywords that are most relevant to your business.
How to bid on the right keywords.
Once you’ve identified a list of potential keywords, it’s important to do some further research into which ones are most likely generate a conversion before setting your bids. To get an idea of how often searchers are looking for a particular term or phrase, you can look at its search volume using a tool like Google AdWords Keyword Planner or Moz Keyword Explorer . Search volume will give you an indication as to whether there is enough demand for your product or service before investing time and money into bidding on a particular keyword.
Additionally, you’ll want take into account the cost per click (CPC) of each keyword as this will have an impact on your return on investment (ROI). The CPC is determined by factors such as quality score and relevance, so it’s important choose keywords that are not only popular but also closely related to what you’re selling . By taking these two factors into account, you can narrow down your list of potential keywords and set bids that are more likely lead successful conversions .
How optimize your bids.
Bidding strategies will vary depending on individual business goals , but there are some general tips that can help you optimize your bids for success . First , consider what you’re willing pay per conversion , then set your maximum CPC bid at or below this amount . This ensures that you’re not overspending on each conversion , while still giving yourself room to compete against other advertisers . Additionally , monitor your position in relation to competitors’ bids and adjust accordingly – if you’re consistently in first position , consider bidding slightly less ; if you’re consistently in second position , try increasing your bid slightly . And finally , don’t forget test differentbid amounts to see what works best for achieving your desired ROI . By following these tips , you can fine-tune your bidding strategy for successful conversions .